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TIGER BEER UNCAGGED STREET VIBES
Project type
Social Media Campaign
Date
August 2020
Location
Vietnam
Understanding: Tiger Beer motivated their drinkers to come back to their favourite outlets after the successful control of Covid-19. This act would not only help their outlet partners back on track after the shutdown but also raised a motivational urge in consumer to uplift the whole economy.
The strategy: From online to offline, Tiger Beer will bring customer back to outlets through inspiration influencer campaign and crazy-fun activities at offline to make consumer never forget Tiger Beer
Implementation: From June 2020 to August 2020, when customer buying DaiViet product they can use Mega1 app to scan the product barcode to attend the lucky draw. The chances to win is guaranteed 100% (prizes vary from 100k in cash to a 700 millions car)
End-result: Ranked top 1 influencial campaign of June-July/2020
