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Techcombank Branding within the Techcombank International Marathon
Project Type
Photography
Date
April 2023
Role
Creative & Strategy Lead
Visual and Copywriting consulting
Event planning and supervising
Link
Understanding: Techcombank has been positioning them as a ”Be Greater” bank since 2018.
The strategy: ”Be Greater” is not a far goal. Starting from today, run with Techcombank and let us Be Greater Together.
Implementation: On December 2018 and 2019, customers who were participant or non-participant of TCB marathon can come to Techcombank Marathon Expo and engaged in their motivated activities, listen to influential speaker and start making their changes toward Be Greater.
End result: More than 30k participant on running day and Expo day
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